The Daylight blog.
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How to Build a Pre-Launch Plan for Your Startup’s App
Today, there are nearly 2 million apps available for iPhone, and over 2.1 million apps for Android. App markets are becoming more and more...
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7 Essentials for E-Commerce Success
In 2017, sales online accounted for 2.3 trillion dollars of business. By 2021, that number is expected to more than double — to nearly 5 trillion...
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Rowland Savage Shares His Entrepreneurial Journey and Essential Advice
This post is part of our “Startup Stories” series – where we feature select Daylight clients with the goal of highlighting their products, their...
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What Are the Options for Raising Startup Funds?
You have a great idea. You’ve done some preliminary research, and there’s a real need in the marketplace that the niche you’re targeting can pay for....
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Vickie Martini Shares Her Inspiration and Tells Her Startup Story
This post is part of our “Startup Stories” series – where we feature select Daylight clients with the goal of highlighting their products, their...
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How Communities Increase Habit Formation (and Retain App Users)
Why is it so much easier to be consistent with your workout when you go to your gym vs. exercising at home? And why does it seem so much easier to...
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Using the Manipulation Matrix for Ethical Behavioral Design
Those of you who have been following our blog know that we write about behavioral design quite a bit. And we integrate behavioral design into the...
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How to Uncover Your True Unique Value Proposition
Why do your customers buy from you? People exchange money for things that are of value to them. Companies that do well in the marketplace have a...
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5 Steps to Apply UX Principles to Build Better Enterprise Software
Enterprise software is unique in that it comes with a ready-made group of users. Because a company’s leadership has chosen to build a software...
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Allan Symonette Shares His Mission to Promote Meaningful Giving
This post is part of our “Startup Stories” series – where we feature select Daylight clients with the goal of highlighting their products, their...
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Kevin Nadeau, Founder of TLT, Shares His Story and Lessons Learned
This post is part of our “Startup Stories” series – where we feature select Daylight clients with the goal of highlighting their products, their...
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