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This post is part of our “Startup Stories” series – where we feature select Daylight clients with the goal of highlighting their products, their inspiration, and what has motivated them to tackle the world of building a digital startup.
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User experience matters today more than ever. With so many options for where to shop and what services to use, people no longer waste time and...
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Triggers are the things we encounter during the course of a day that cause us to take action. These triggers come in range of different forms —...
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For startups, nailing down the best platform to target for the initial build is a big decision. Starting with only one platform for your MVP makes...
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Success in the world of app creation depends on sustained engagement. Without it, even though you may attract thousands of users initially, you’ll...
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Nir Eyal knows a little something about how successful products draw in users and keep them coming back for more. He’s the author behind the...
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You may have the next viral app idea. But the key to success is translating that idea into an actual app that people will love and use regularly. How...
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If you have a great idea for an app, you’re probably excited and ready to start building it. Not to kill the vibe, but keep in mind that there are...
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App developers use behavioral psychology to get people to continue using their apps. Recently, there’s been some backlash against apps that use it to...
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People often turn to apps to help them reach their goals — whether they want to save money, build stronger friendships, meditate consistently, train...
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Retailers are making digital a priority in 2018. And for good reason: Forrester is predicting that digital will in some way impact more than half of...
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Why are people visiting your site but not buying? You’re advertising on niche sites, using targeted AdWords campaigns, partnering with complementary...
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E-commerce has been growing in popularity over the last several years, and adoption isn’t showing signs of slowing down. A recent report by...
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