The Daylight blog.

Master app design and software development. Deliver impactful user experiences. Grow your business.

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The Daylight blog.

Resources for unlocking your next level of business growth with custom-built software.

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4 min read

Explaining Your App with User Stories

User stories are informal, short, and sweet. They’re an easy way of provoking proper feedback and discussion around what your app is doing successfully, what end users want from your app, and what your app is lacking in regard to engagement and...

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3 min read

How Emojis Can Boost Your App’s Engagement, Conversion, and Retention

According to Swyft Media, 41.5 billion messages and 6 billion emoticons are sent around the world every day on messaging apps.

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Surprising Insights from Small Businesses Using DIY Website Builders

Daylight was recently featured in Clutch.co’s in-depth survey about DIY website builders.

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Mobile App or Responsive Website: Which is Best for your Business?

If you’re looking to build a mobile asset for your company, you’ll need to decide whether you should opt for a native mobile app or a mobile...

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6 min read

Designing a Flawless App Experience: 9 UX Research Techniques

Think about how it feels to use your favorite mobile app.

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5 min read

App Analytics : How To Know If Your Users Love Your Digital Product

When launching an app out into the world, it’s easy to obsess over the sexier numbers: downloads and revenue. These are the analytics that create...

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4 min read

Daylight Entrepreneur: Matt Barretto of Meal Share

The advice you hear most often from investors and serial entrepreneurs is that the best reason to start a software company is to solve a problem....

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4 min read

Should You Give Away Equity to Build Your App?

Equity as a replacement for high-priced development is a tempting proposal for a new app owner with a small budget. Some developers – freelancers,...

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8 min read

Taking the Leap to Full-Time Entrepreneur: Matt Rose of ClubUp

Daylight clients have built some pretty amazing apps and are running some awesome startups. The clients that get our highest respect, however, are...

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2 min read

Differences Between iPhone and Android App Development

To the untrained eye, it might look like Android and iOS apps look similarly and the differences are so subtle that it doesn’t matter. However, for...

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Apple: The Good and The Bad

This is a post by Phil Coburn, Daylight’s summertime marketing intern straight from his freshman year of college. Join Phil as he explores the...

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4 min read

I Have An App Idea. Where Do I Start? (Part 1)

So, you have an app idea.

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4 min read

7 Tactics to Attract New Customers to Your Online Business

The internet is amazing. If you really take the time to step back and think about it, you will find that this is unequivocally true.

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